Everspray™ Wins Prestigious SATA Innovation Award for Advancement in Formulation
Everspray™ Wins Prestigious SATA Award for Advancement in Formulation
From Miami to Hilton Head, a breakthrough aerosol technology disrupts a $50B+ market with alcohol-free, sustainable innovation
Hilton Head, South Carolina, Everspray™, the breakthrough spray technology invented by Marcelo Zelicovich, CEO of Miami-based Doctor Aromas, has been awarded the SATA Advancement in Formulation Award 2025, the highest honor granted by the Southern Aerosol Technical Association (SATA).
In recent years, this award has been given to global leaders such as Procter & Gamble (2023) and Lysol-Reckitt (2024), underscoring its reputation as the aerosol industry’s most prestigious recognition.
From Launch to Global Recognition
Launched in 2024, Everspray™ was introduced as a new standard in aerosol innovation:
Producing over 10 times more scent-carrying nanoparticles than leading competitors.
Delivering longer-lasting fragrance through particles that remain suspended without residue.
Designed as a non-flammable, alcohol-free, eco-friendly system, compliant with California’s stringent VOC regulations.
Backed by peer-reviewed research and strong early interest from global industry leaders, the technology quickly attracted attention for its licensing potential.
Now, with the SATA Award in hand, Everspray™ has moved from a disruptive newcomer to an internationally validated game-changer, ready to transform not just home fragrance but also fine fragrance, cosmetics, haircare, and even medical applications.
CEO Statement
“This award proves that innovation doesn’t only come from billion-dollar corporations. It can also come from a family-run company in Miami. We set out to eliminate harmful propellants and alcohol in fine fragrance, and instead built a technology capable of disrupting a $50B+ global market opportunity across aerosols and fine fragrance. Being recognized by SATA validates our vision to drive the future of aerosols with science, health, and sustainability.”
Marcelo Zelicovich, CEO of Doctor Aromas and inventor of Everspray™
During the ceremony, SATA leadership praised Everspray™ as “an amazing product and a game-changer for our industry.”
Why Everspray™ Matters
Breakthrough formulation: 31-micron microdroplets that remain suspended in the air for hours without leaving residue.
Regulatory leadership: Designed to replace HFCs and eliminate alcohol in fine fragrance.
Proven consumer impact: Already powers Doctor Aromas’ Home Scent Spray, delivering cleaner, longer-lasting fragrance.
Cross-industry potential: Positioned to disrupt a $50B+ global market (aerosols + fine fragrance), projected to exceed $135B by 2032.
About Everspray™
Everspray™ is a patented micro-diffusion spray delivery system invented by Marcelo Zelicovich. By combining precision formulation with sustainable propellants, it sets a new benchmark for performance, safety, and versatility in the aerosol industry.
About Doctor Aromas
Headquartered in Miami, Florida, with its dedicated R&D facility in Oakland Park, Doctor Aromas transforms the way people experience fragrance at home and in business. With a focus on health, sustainability, and innovation, the company has pioneered premium scenting solutions for over 15 years. Its Home Scent Spray, powered by Everspray™, brings luxury and well-being into everyday living.
About SATA Innovation Awards
The Southern Aerosol Technical Association (SATA) Innovation Awards celebrate pioneers shaping the future of aerosols worldwide. Categories include Advancement in Formulation, Advancement in New Packaging, and Advancement in Regulatory Response and ESG Compliance.
